strats + consults
social media marketing services for small businesses and nonprofits
what’s a strat…and what’s a consult?
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social media strategy sessions
Get a one-time social media strategy, with highly-specialized, research-backed suggestions for your business or nonprofit and how you move in the online space. With four different tiers available, there’s a strategy for everybody!
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social media marketing consultations
Pay an hourly fee or create a recurring subscription for social media consultations—like having a social media bestie with nearly a decade of experience in the digital marketing realm.
Bounce ideas off me, hand me a red pen, or just ask as many questions as you want.
social media strategy
Think of this as your custom game plan for showing up online with purpose and personality. Includes a strategy deck cram-packed with actionable insights into social media best practices and 1:1 time reviewing the research.
Inside, you’ll find:
✨ Benchmarks – a snapshot of where you’re at now (reach, engagement, followers, views—you name it)
🧐 Competitor Analysis – a look at similar brands to see what to borrow, what to skip, and where you can stand out
🔍 Audit – a review of your current content and profile setup
💬 Messaging – a clear voice, vibe, and visual direction to guide all your content
📚 Aelsa’s Content Grid – 3-4 go-to themes intersected with the marketing funnel so you never have to second guess what to post again
✅ Action Plan – specific steps to grow on each platform, including:
• Suggested posting schedule
• Calls-to-action that work
• SEO & profile tips
• Platform-specific goals + KPIs
By the end, you’ll walk away with a focused, doable plan to help your social media actually support your business—without needing to reinvent the wheel every time you post.
marketing consulting
Sometimes, the hardest part about social media marketing is just knowing what to post, when to post, and if what you want to post is going to help you reach your goals or not. But you also don’t have the budget for a full done-for-you service.
It can feel lonely, and even hopeless. But you know how you always take your personal life struggles to the same one or two close friends to crowdsource solutions? I want to be that person for your social media—your social media bestie who is always here for you, ready to help you conquer your socials without paying someone else the big bucks to take it over.
We can meet on one-offs whenever you need, or we can set up recurring time on a monthly or bi-weekly basis if you need the accountability of repeat connection points.
FAQs
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Strategies come at 4 different price points, depending on how thorough you want it to be, ranging from $200 to $800.
Consultations are $125 for one hour appointments. If you put a recurring consult appointment on my books, you receive my package discount of 20%, lowering it to $100 for the hour.
The strat + consult package also gets that discount, and while the strategy price depends on which strat you choose, the 2.5 monthly hours of consult time are $250.
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Yes! Click here to see my workshops + events page with more details about coaching, webinars, and collaborations.
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I have a decade of experience in social media, including in content creation, copywriting, account management, and paid ads. I am happy to prepare custom quotes for DFY-style management, but am necessarily selective in who I take onto my client docket due to capacity. Inquire here.
my mission is to serve small businesses and nonprofits with customer-centric marketing services and events, believing that
good marketing is an exercise in empathy.
my vision is to become the go-to spot for small business owners in central Illinois for marketing through connection.