Social media and digital marketing for small businesses
content strategy that centers your ideal customer so they flock to you—it’s the law of attraction, baby. 🤝🏼
Customer-centric marketing is about answering three questions:
Who is this offer for?
What does the customer experience look like?
What deeper human need does this offer help satisfy?
Hi, there! It’s Aelsa—along with my husband, Keith, I am co-owner of WOODSFAM, LLC. We specialize in social media/digital marketing and events from a customer-centric perspective.
We call it marketing as empathy.
Motivating a buyer requires demonstrating to them that your product meets a need that they have. When you use empathy to identify with your target customer, you’re empowered to sell in a way that speaks to them and makes them feel seen.
Customer-centricity in your social media or digital marketing translates to higher engagement, better conversion rates, more qualified leads, and optimized email opens.
See how empathy can transform your socials: learn more about our social media offerings here or put an icebreaker chat on my calendar here!
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Monthly insights and useful social media aids, including:
Daily holidays tabulated by industry so you don’t have to dig through hundreds of marketing holidays irrelevant to your niche
Monthly free download
Upcoming events for business owners, including local networking meetups (Bloomington-Normal, Illinois and surrounding areas) and virtual events
Social media news
Useful links for small businesses trying to level up their socials in 2025!
Looking for weddings and events? Yeah, I do that, too!
From corporate and networking events to baby showers and weddings, WOODSFAM, LLC’s event offerings are diverse and accessible. Click here to be directed to Aelsa Woods Events.