Arts organizations find themselves in a tricky position when it comes to social media marketing at times.

We can still make big things happen on small budgets. As we’ll see in this case study from a year-long partnership with an Illinois professional orchestra, significant impact for nonprofit social media marketing is possible!

As a nonprofit on social media, your position in the digital marketplace is unique. While other organizations are on social media to sell a product or service, nonprofits on social media are there to share about events, find the individuals who could benefit from their services, recruit volunteers, and solicit donations through fundraising campaigns.

As a social media manager and social media marketing consultant for nonprofits, here are my top tips for creating compelling visual social media content for your nonprofit.