Imagine that the first time you met everyone—instead of faces, voices, and personalities—they were shrouded by a canvas on which was typed a 150-character description of who they are. That was it. You could look down and get a glimpse into the way they dress themselves up, but that short paragraph was the biggest insight you had into who the various people you met actually are. Oh, and you had one, too. Wouldn’t you want yours to be as pithy, concise, clear, engaging, accurate, and useful as possible? First impressions are everything, after all. Your social media bios are this very thing. People who find your accounts could go for a scroll to try to dig up what they need to know, but the fact of the matter is that most people don’t. They want to get the SparkNotes version of you and your brand’s essence right off the bat.

As a nonprofit on social media, your position in the digital marketplace is unique. While other organizations are on social media to sell a product or service, nonprofits on social media are there to share about events, find the individuals who could benefit from their services, recruit volunteers, and solicit donations through fundraising campaigns.

As a social media manager and social media marketing consultant for nonprofits, here are my top tips for creating compelling visual social media content for your nonprofit.