Driving engagement on social media is already challenging, sometimes. When operating the social media accounts of a financial services organization, it gets even harder. Communication surrounding the finance business is highly regulated, and that includes what you say on social media—even just a framed award in the background of a photo can give people the idea that you can guarantee some kind of investment return, for example, and that is a no-no for financial companies on Facebook.

This is the story of one such client of mine and how we’ve managed to grow their account despite these issues!

When taking the next step in growing your business, you may be turning your attention to Instagram marketing. With literal billions of monthly users, it’s a powerful tool for small businesses and worth looking into for small business marketing.

Get started with Instagram marketing and use this guide to help!

Where do people find real estate agents? Where can realtors market themselves where people will see them and feel convinced that their house will sell quickly—or that they’ll be able to find their dream home?

With over 2.8 billion monthly active users, Facebook offers an unparalleled platform for real estate agents to reach potential clients, showcase properties, and build their brand. As a real estate agent, you might feel overwhelmed by the idea of marketing yourself on Facebook. So where do you start as a realtor on Facebook?

The job of small business marketers is to identify a need that the target customer has—a desire so deep down that they might not even be aware of that need—and position a service or product as the solution to their problem.