Branding and headshot photography for esthetician in central Illinois
With the temps warming up a bit, Ana Peña of Piel by Ana in Bloomington approached me to take some fresh photos that reflected the bright hope of new beginnings—spring and her continued efforts to grow her business here in central Illinois after relocating.
Ana is a peaceful person with a passion for skincare from the inside out, and you can tell in her pictures bc the skin is SKINNNNNNING, OKAY? 😍
The plan
Ana wanted new branding photos to replace her 2-year-old images. She had tried to get some done previously and was disappointed in the results, but reached out to me to see if I would be able to honor her vision.
Her black-and-white brand colors highlight the clean, professional, medical luxury of her service and it was important to her that the pictures fit that scheme. No problem!
I created and sent over a moodboard of pictures that satisfied this, with a couple priorities:
Keeping the edits bright and her body language open so that even with any stark-contrast black/white color juxtaposition, the warmth of her genuine personality really shined through.
Creating images that she could use for a variety of purposes: headshots, product highlights, and graphics.
The execution
Together, we curated some fabulous poses that:
Position her as a confident expert in her field
Showcase the medical-grade products that she uses in her practice
Suit black-and-white edits for dramatic usage on her website or on her grid, playing into her brand theme
Allow for sufficient negative space so that she can strategically place words to create compelling and easily-readable graphics
Swipe/tap through the carousel to see a sample of the photos about to take over her socials, website, and professional headshots!
These photos taken at Studio on Sampson in Tremont, IL and captured on my Sony a7iii. Want to explore content day options for your business and pricing for branding/headshot photos? Email me at aelsa@aelsawoods.com or fill out my contact form here.
