NAUTICAL BOWLS NORMAL

Client was looking for fun, engaging trend video content that would appeal to the local college audience, particularly student athletes.

With corporate content coming down the pipeline thanks to franchise brand development, it was especially important that we increase the local focus of our content, differentiating this location from others. I wanted to do this while maintaining an attractive and authentic grid.

We’ve successfully done this. In these two back-to-back grid segments, only 2 of the 18 squares are corporate content (center square on grid 1 and top left on grid 2).

We’ve created a beautiful and engaging Instagram presence thanks to quirky content, owner involvement in content, and use of NIL-eligible student athletes as influencers/content creators that other students would recognize.