Making money moves on social media with Aelsa on Socials

Contrary to what folks seem to think, talking about money doesn’t have to limit your potential when it comes to creating dynamic social media content. In today’s fast-paced digital world, a robust social media strategy and a spirit of adventure is essential for investment and financial firms looking to connect with clients and boost their brand visibility. Whether you’re looking to build your LinkedIn network or want to show the humorous side of finance, my small, dedicated team creates strategic content that sets our clients apart in the fiercely competitive financial industry!

Tailored Social Media Strategies for Finance Companies

The finance industry is unique—it tends to be have a buttoned up persona, and the language is often highly-regulated. It’s not an easy topic to be internet-casual about, especially when there are a million things you can and can’t say.

That’s why our social media strategies are customized for your specific needs. Whether you’re a financial advisor, an investment firm, or an insurance company, we know how to craft compelling social media content that resonates with your audience. Our approach to social media for investment and financial firms includes:

1. Social Media Strategy

Every client starts off our working relationship with a social media strategy. Before we dig into the “fun stuff,” we always take two weeks to prepare and plan based on your individualized goals and KPIs. A strategy often includes information like best posting times, suggested content pillars, shifts in content direction, calls-to-action, and profile optimization, to name a few things.

2. Engaging Content Creation

With the groundwork laid, we can now create the powerful content you need to grow your presence on social media as a financial company. Our creative team excels at producing engaging, informative, and shareable content tailored for platforms like Facebook, LinkedIn, and even TikTok.

3. Social Media Management

Leave the heavy lifting to us! We handle everything from scheduling posts to community management. Our team ensures that your social media accounts are active and engaging—yet still consistent and compliant—on Facebook, Instagram, TikTok, Threads, Twitter, and LinkedIn. This is the ideal social media marketing solution for insurance companies, investment managers, bankers, and beyond.

4. Analytics and Reporting

You know better than anyone: data drives success! Social media marketing isn’t all TikTok trends and hashtags—we proudly provide detailed analytics and reporting to track the performance of your social media campaigns. Our insights help you understand what works, so we can continuously optimize your strategy for maximum impact. ROI, you might say.

5. Reputation Management and Community Engagement

Your reputation is everything in finance! We monitor your social media presence and engage with your audience to build trust and credibility. Building a rapport online helps strengthen IRL working relationships, so we work hard to bring your brand’s voice and personality into even the comment sections.

Why Choose Us?

With a passion for finance and a flair for social media, Aelsa on Socials is the partner you need to take your online presence to the next level. Here’s why we stand out:

• Industry Expertise: Our team has experience working with financial institutions; we get how frustrating content rejections are. We know how fine a line content needs to walk sometimes. We’ve been there before (see this case study!) and we want to help you.

• Innovative Strategies: We stay ahead of the curve, using the latest trends and tools to deliver results that matter.

• Personalized Approach: While we are familiar with some of the general regulatory guidelines that every company needs to follow, we also take the time to understand your brand and goals, creating a tailored strategy that aligns with your vision.

Ready to Transform Your Finance Brand?

Let’s make social media work for you! Whether you’re looking to enhance your engagement on Facebook for investment firms or build a powerful presence on LinkedIn for financial professionals, we’re here to help. Contact us today to schedule an icebreaker chat, learn about our business ethos of “marketing as empathy,” and see what we can do for your financial services company on social media.