I can't speak for every social media strategist, social media manager, ads manager, community manager, or copywriter, but at Aelsa on Socials, we know what it's like to be balling on a budget. So our monthly packages start at $750/month, with special options available for nonprofits. Higher investment packages can reach $2,000 or more monthly, but the work required is often equivalent to near-full-time—you’re still saving money over hiring internally.

Yes! It's a common misperception that hiring an agency is unnecessary if you have an internal marketing team. Internal marketing departments should have their finger on the pulse of marketing at every level of the organization, and it's crazy to think that, despite how quickly things change in social media, internal marketing teams should be able to do it all.

My team regularly cooperates with internal marketing teams, both with done-for-you monthly service and with our new Strat + Consult package! See how working with Aelsa on Socials can help free up personnel resources for less $$$ and send us a note!

Aelsa on Socials social media marketing is customer-centric and operates with general principles from Clayton Christensen's "Jobs-to-be-Done" theory at the heart of our strategies. Our marketing keeps your target customer in mind and prioritizes messaging that positions your product or service as the right "hire" for their "job." It's talking less about your product and more about your customer—their needs, their challenges, and ultimately, their solution: your product.

We all know that marketing has a reputation of being slimy and manipulative. There are entire TV shows about it and a deep-seated cultural distrust of marketing...but it doesn't have to be that way. Truly effective marketing is an exercise in empathy as we put ourselves in target customer's shoes and seek to understand the needs they have so we can show them how hiring you will make their lives better.

Practically, as business owners ourselves, centering empathy means:

• We practice restrained and ethical use of generative AI

• Honest business practices

• Pricing transparency

• Using the least expensive versions of software whenever possible

• Lead generation that consists mostly of talking to real people IRL vs. cold-DMing people

• …And a sweeping rejection of social media hacks that prioritize quick follower growth or engagement gains over genuine human connection (like buying followers or joining follow trains).

It's not just a slick way of reframing the same materialistic process to sound better—it's a mindset shift that's more positive and more effective.

The best social media platform for your business depends a lot on what your business is. If you want to drop me a line over on my contact page with a little bit about you and your business, I'd be happy to let you know what I think would be best for ya!

The good news is that whatever platform you choose, there's a package for you. Our standard packages typically focus on Facebook and Instagram most heavily, but clients also ask us to handle their social media marketing on:

• LinkedIn

• Threads

• X (formerly Twitter)

• Lemon8 (on hold pending TikTok ban decisions)

• Pinterest

• YouTube

• TikTok (on hold pending TikTok ban decisions)

• Snapchat

• Nextdoor

• Yelp

First of all, thanks for living and working for your vision of a better world. Nonprofit work is near and dear to my heart and a big focus of my services. In 2024 alone, I helped six nonprofits or social enterprises with social media management services. Here are my offerings for nonprofits:

• For the Social Good. This program is a complimentary month of social media service at the “Like” Service level. It's an opportunity for you to experience the benefits of working with me without an initial financial investment.
  
  This program is only available to nonprofits in the Peoria, Bloomington, Champaign, and LaSalle-Peru areas and human health nonprofits and political PACs are not eligible. Preference is given to arts organizations and faith-based groups, including churches. Scroll down to the For the Social Good section to learn more!
  
  

• 10% discount on services. Any eligible nonprofit, no matter where they're located, receives monthly service at a 10% discount. Human health nonprofits and political PACs are not eligible. Preference is given to arts organizations and faith-based groups, including churches.